Television Commercials

[colinr0380]

And here's Ken Loach's McDonalds advert! Where even a shopping trip is fraught with tension!

[BenoitRouilly]

Lots of Jonathan Glazer would feature too including his 2002 Levis advert, though his "Follow The Yellow Brick Road" Wranglers commerical is his best! I suppose his post-Under The Skin package of idents for Channel 4 television in the UK would count too?

Jonathan GLAZER

Surfer - Guiness / Olympic Champion - Guiness / Dreamer - Guiness
Odyssey – Levi’s (2002) 
Live Aid 
Paint - Sony Bravia 
Devil’s Island - Stella Artois (2003) / Last orders – Stella Artois / Whip Around – Stella Artois / Ice Skating Priests – Stella Artois
Last Tango in Compton – Volkswagen
Kung Fu – Levi’s  / Engineered jeans - Levi's (2002)
Centaur – Barclay’s / Shoes – Barclay’s / Evil Chicken – Barclay’s / Market Pig – Barclay’s 
Follow the Yellow Brick Road - Wrangler
Frozen Moment – Nike / Guerilla Tennis – Nike (1995)
Parklife
The Ring – Audi 
Red – Motorola (2006)
Channel 4 Indent (2015)
Cadbury Flake

[colinr0380]

The Guinness adverts were in heavy rotation in the late 90s and early 2000s. Glazer also did Dreamer

He also directed the great Stella Artois advert with the ice skating priests, featuring Zbigniew Zamachowski, the star of Kieslowski's Three Colours: White!

[Faisal Ahmad]

Lots of Jonathan Glazer would feature too including his 2002 Levis advert, though his "Follow The Yellow Brick Road" Wranglers commerical is his best! I suppose his post-Under The Skin package of idents for Channel 4 television in the UK would count too?

Jonathan GLAZER

Surfer - Guiness : 1 / 2
Odyssey – Levi’s (2002) 
Live Aid 
Paint - Sony Bravia 
Devil’s Island - Stella Artois (2003) / Last orders – Stella Artois : ? / Whip Around – Stella Artois
Last Tango in Compton – Volkswagen
Kung Fu – Levi’s  / Engineered jeans - Levi's (2002)
Centaur – Barclay’s / Shoes – Barclay’s / Evil Chicken – Barclay’s / Market Pig – Barclay’s 
Follow the Yellow Brick Road - Wrangler
Frozen Moment – Nike / Guerilla Tennis – Nike (1995)
Parklife
The Ring – Audi 
Red – Motorola (2006)
Channel 4 Indent (2015)

Have you seen his banned advert for Cadbury's Flake? It's my favourite of his

https://vimeo.com/21190241

It was either banned or rejected by Cadbury the story doesn't seem to be clear. The main character is some unholy alliance of Lord Byron, Beelzebub, Charles II and Mick Jagger. The photography is amazing.

[swo17]

The main character is some unholy alliance of Lord Byron, Beelzebub, Charles II and Mick Jagger.

No, that's just Denis Lavant

[colinr0380]

Speaking of which Glazer also directed Denis Lavant in that very Jean de Florette-esque Stella Artois advert Last Orders (the third Stella Artois advert Glazer did was Devil's Island, featuring Ron Perlman).

(And Lavant appears in that UNKLE-Thom Yorke music video, Rabbit In Your Headlights)

[BenoitRouilly]

Thanks for the help guys. Post edited.

Guiness Dreamer looks stunning like a Tarr film (except for the squirrels)!

Ididn't know that Cadbury Flake ad... Lavant is grand in this one (like Mr Merde). it's almost a shame that the devil hands out flakes in the end (selling out). It would have worked perfectly with just the catch phrase printed in the end.

I couldnt find that Last Orders video.

[colinr0380]

I think the implicit suggestion is that the only non-devillish way to enjoy a Flake is to crumble it on top of a Christmas trifle the way God intended, because otherwise it is far to indulgent to eat on its own (not to mention messy!)

[BenoitRouilly]

I wonder why this ad should be banned... Maybe the Queen didn't approve.

The Last Orders add, reminds me of Once Upon a Time in America, where the boy waits at the door of the young "prostitute" with a cream pastry, and finally eats the cream because the temptation is too strong. Same with Denis Lavant and the beer, although in very different circumstances.

[BenoitRouilly]

Ingmar BERGMAN

between Summer With Monika and Sawdust and Tinsel...

Bris soap (1953) :
1 (with Bibi Andersson in a theatre play, 1'24")
2 (channeling Sjoström from Wild Strawberries 4 years later, 1'11")
3 (with funny BO creatures, 1'08")
4 (bad quality, 1'32")

No subtitles


Sven NYKVIST

Nike : ?

[BenoitRouilly]

Hollywood: The Ad
The techniques and the cartoon-like moral vision of television advertising are exerting more and more influence over American moviemaking
The Atlantic (April 1990) :

Directors can no longer afford to scorn the sixty-second pitch: "There was a stigma in the past," Jerry Bernstein, the head of the Association of Independent Commercial Producers, observed in 1988. "The feeling was [that the ad] was not a great art form." That feeling is passé, if not extinct, now that Robert Altman, Martin Scorsese (Armani), Federico Fellini, Jean-Luc Godard, Francis Ford Coppola (Fuji), John Frankenheimer, John Badham, Tony Bill (Bud Light), John Schlesinger, David Lynch, Penny Marshall (Revlon), David Steinberg, Stephen Frears, and Errol Morris (7-Eleven), among others, are making ads. Cinematographers, too, have turned to advertising: Sven Nykvist, Nestor Almendros, Gordon Willis, Eric Saarinen, and Vilmos Zsigmond, among others. And filmmakers have even been doing celebrity turns in ads: Richard Donner for Amaretto di Saronno, George Lucas for Panasonic (in Japan), Bernardo Bertolucci for Pioneer, Spike Lee for the Gap, and for Nike (which he plugs throughout his movies) in a commercial that he also directed.

[BenoitRouilly]

Martin SCORSESE

Armani 
Apple – Busy Day
American Express – One Hour Photo (2003) 
Freixenet – The Key to Reserva (Spain, 2007)
Ovideo (2007) 
AT&T – Bed time (Movie Theatre Ad) (2008) 
Dolce Gabbana - The One «  Street of Dreams » (2013)
City of Dreams – The Audition at City of Dreams (The Philippines, 2015)
Rolex -Oscars (omnibus, 2019)

[swo17]

This is great stuff Benoit, thanks for compiling it!

[BenoitRouilly]

I've compiled all the links from this thread. That's a long list (but incomplete)! But I wonder whether to post it auteur by auteur or all at once...
Everyone is welcome to add missing ads and years and links.

[Swift]

Martin SCORSESE

City of Dreams – The Audition at City of Dreams (The Philippines, 2015)

The full 19 min version is on youtube but unfortunately is in horrendous quality.

[BenoitRouilly]

Thanks for the full ad Cameron Swift.

Intermission : Fake Ad (3'16", 1990) English and French
"Foundation Against Directors Who Don't Do Shit on Their Shoot" with James Cameron, Luc Besson and Sam Raimi
It's a send up of a real French ad for "Pétrole Hahn", in a TV show (Les Nuls, I believe)

[BenoitRouilly]

Luc BESSON

Butagaz – La mer / The Sea (1990)
Credit Lyonais – La patineuse / The Ice Skater (1992)
Chanel - Le loup / The Wolf (1998)
Citroën – Grand Bleu (1998)
Club Internet – La fiancée / The Bride (2000) / Club Internet (2000)
Chanel – Le musée / The Museum (2001)
Orange – Roméo & Juliette (2005)
FIA Foundation – Save kids lives (2015) 
Afflelou - Sharon Stone (2015)
BNP Paribas - Valérian (2018) / Valérian 2

[BenoitRouilly]

Michel HAZANAVICIUS

Les rennes / The Rein Deer – PANZANI (FRANCE/2003) French
La sécheresse / The Drought – OASIS (FRANCE/2003) French slang
Frimeurs / The Show-off – OASIS (FRANCE/2003) French slang
Pas le look / Not the style – OASIS (FRANCE/2003) French slang
Le bouffon / The buffoon – OASIS (FRANCE/2003) French slang
A poil ! / Naked! - BRANDT (FRANCE/2002) NSFW
La Boum / The party – HERTA (FRANCE/2002) wordless
Le cloître / The Cloister - BOUYGUES TELECOM (FRANCE/2002) "If the quality of your phone calls is bad, you'll keep bad habits"
Bébé / Baby - BOUYGUES TELECOM (FRANCE/2002) "If the quality of your phone calls is bad, you'll keep bad habits"
Les calendriers / The Calendars – SCOOT (FRANCE/2001) "Would you rather know the number of a plumber?"
Les Américaines / The American Girls – SCOOT (FRANCE/2001) "Do you know where we could find a massage parlor ?"
Gourmand / Greedy - LIBERTY SURF (FRANCE/2001) Your internet flat rate (=forfait) is too greedy...
Assistance - LIBERTY SURF (FRANCE/2001) Your internet flat rate is overstaying its welcome...
Prise d'otage / Ostage crisis - LIBERTY SURF (FRANCE/2001)
T'es bonne / You're Hot – AOL (FRANCE/2001)
Fatal loto / Fatal Lottery - FRANÇAISE DES JEUX (FRANCE/2000)
GI loto - FRANÇAISE DES JEUX (FRANCE/2000)
Blagueurs / Jokers - BOUYGUES TELECOM (FRANCE/2000) Are prank calls worth charging?
Occasion / Bargain - BOUYGUES TELECOM (FRANCE/2000) Do you want ads to pay your phone bill?
Félix - BOUYGUES TELECOM (FRANCE/2000)
L'hôtesse bras / The Flight Attendant's Arm Routine - AIR LIBERTÉ (FRANCE/1999)
Le rideau / The Curtain - AIR LIBERTÉ (FRANCE/1999) Business class
Marie José Perec- REEBOK (FRANCE/1999) Jogging with an olympic winner

[BenoitRouilly]

Federico FELLINI

Banca di Roma - Lion (1994) : YT
Banca di Roma (1993) 
Banca di Roma - Nightmare (1992) : YT
Campari - The Train (1984) : YT
Chiquita
Chiquita

(Italian)

[BenoitRouilly]

Tony SCOTT

BMW – Beat The Devil (2003) (Luerzer archive)
Barclays (Luerzer archive)
Barclays - Big (Luerzer archive)
Saab - Nothing on Earth Comes Close
Oceanspray - Hockey
Miller - Hubcap
Apple - Lemmings (1985)
Diet Coke - The Weight (1993)
British Airways - The Moon (1980ies)
Vovlo 850 T5 - Stuntman (1995)
Smarties - Disco

... many more

[BenoitRouilly]

OK Go goes commercial :

ZenFone 5 (2018) Commercial for ASUS (director : Damian Kulash)

Obsession (2017) for DoubleA - American paper company (directors : Damian Kulash, Jr. & Yusuke Tanaka)

The One Moment (2016) for Morton Salt, biggest salt producer in the USA (director : Damian Kulash)

Red Star Macalline (2015) Commercial (Making of) Chinese furniture store (directors : Damian Kulash & Mary Fagot)

I won't let you down (2014) for Honda (directors : Kazuaki Seki and Damian Kulash)

Today Goes Viral (2010) for NBC News

[DarkImbecile]

Damien Chazelle’s 9.5 minute ad for Apple