Television Commercials

Discuss TV shows old and new.
Post Reply
Message
Author
User avatar
Tom Hagen
Joined: Mon Apr 14, 2008 12:35 pm
Location: Salt Lake City, Utah

Re: Television Commercials

#176 Post by Tom Hagen » Mon Jan 30, 2012 5:42 pm

They've probably leveraged even more attention by doing it this way. Why try to emerge as the top voice from among many next Monday morning (and possibly have your best laid plans foiled by Abe Vigoda eating a Snickers bar) when you can be the only voice this Monday morning?

User avatar
Andre Jurieu
Joined: Tue Nov 02, 2004 3:38 pm
Location: Back in Milan (Ind.)

Re: Television Commercials

#177 Post by Andre Jurieu » Mon Jan 30, 2012 6:01 pm

I guess that makes sense, though it feels like more of a murmur this morning rather than a passionate discussion. Of course, that might have more to do with the overall predictable nature of the ad.
Last edited by Andre Jurieu on Wed Jun 15, 2016 11:49 am, edited 1 time in total.

User avatar
Tom Hagen
Joined: Mon Apr 14, 2008 12:35 pm
Location: Salt Lake City, Utah

Re: Television Commercials

#178 Post by Tom Hagen » Tue Feb 07, 2012 5:54 pm

Apparently David Gordon Green directed the quasi-controversial Clint Eastwood halftime Chrysler ad.

User avatar
Jeff
Joined: Tue Nov 02, 2004 9:49 pm
Location: Denver, CO

Re: Television Commercials

#179 Post by Jeff » Sat Feb 25, 2012 2:35 pm

Two Hyundai ads by Wes Anderson, which will air during the Oscar broadcast:

"Modern Life"

"Talk to My Car"

User avatar
Tom Hagen
Joined: Mon Apr 14, 2008 12:35 pm
Location: Salt Lake City, Utah

Re: Television Commercials

#180 Post by Tom Hagen » Mon Feb 27, 2012 5:17 pm

Sofia Coppola for H&M, with an assist from Roxy Music.

User avatar
Matt
Joined: Tue Nov 02, 2004 12:58 pm

Re: Television Commercials

#181 Post by Matt » Mon Feb 27, 2012 6:12 pm

She's really busting out of her pretty-people-looking-bored-to-a-great-soundtrack mold with that one. Come on girl, I am on your side but you have got to do something new.


User avatar
Brian C
Joined: Wed Sep 16, 2009 11:58 am
Location: Chicago, IL

Re: Television Commercials

#183 Post by Brian C » Mon Apr 02, 2012 10:46 pm

For all the complaints about the Levi's ads, Hillcoat never plagiarized Malick quite this blatantly.

User avatar
willoneill
Joined: Wed Mar 18, 2009 10:10 am
Location: Ottawa, Ontario, Canada

Re: Television Commercials

#184 Post by willoneill » Tue Apr 03, 2012 6:55 am

Thank God ... my wife told me that I'd be the only one to notice that rip-off. Time to rub this in her face. Thank you again, internet.

User avatar
Matt
Joined: Tue Nov 02, 2004 12:58 pm

Re: Television Commercials

#185 Post by Matt » Mon Oct 15, 2012 7:05 pm

I thought these neat new TD Ameritrade commercials were maybe directed by Wes Anderson, but they were actually done by Brad Silberling. They sure beat the hell out of the old TD Ameritrade commercials with Sam Waterston looking somewhere off screen as he barks about investments.

User avatar
flyonthewall2983
Joined: Mon Jun 27, 2005 3:31 pm
Location: Indiana
Contact:

Re: Television Commercials

#186 Post by flyonthewall2983 » Mon Oct 15, 2012 10:51 pm


User avatar
LQ
Joined: Thu Jun 19, 2008 7:51 am
Contact:

Re: Television Commercials

#187 Post by LQ » Tue Oct 16, 2012 1:03 pm

Bizarre new Chanel No. 5 ad campaign with Brad Pitt, directed, such as it is, by Joe Wright. The ad copy sounds like crumpled scraps of Tree of Life script retrieved from Terrence Malick's dustbin.


User avatar
cdnchris
Site Admin
Joined: Tue Nov 02, 2004 2:45 pm
Location: Washington
Contact:

Re: Television Commercials

#189 Post by cdnchris » Wed Jun 15, 2016 10:52 am

Loach said taking McDonald’s money was even more embarrassing than the revelation that he voted Tory at school. Asked which was worse, the director said: “Oh, the McDonald’s advert by far.”
Burn!

User avatar
colinr0380
Joined: Mon Nov 08, 2004 4:30 pm
Location: Chapel-en-le-Frith, Derbyshire, UK

Re: Television Commercials

#190 Post by colinr0380 » Wed Jun 15, 2016 11:55 am

I remember that advert from the time but had never put two and two together! Rewatching it I guess it has certain Loachian tropes of couples bickering over consumerist items (wasn't this the same period of the need for the communion dress causing a spiral into debt collection horror in Raining Stones?), and even at the time I loved that final scene at the counter of McDonald's with the couple still bickering over details while a couple of people in the queue behind them appear to give sighs of despair at being stuck there for a while! (As with many Loach films I can end up feeling more for the supporting characters than the front of stage, issue driven ones!)

User avatar
Jeff
Joined: Tue Nov 02, 2004 9:49 pm
Location: Denver, CO

Re: Television Commercials

#191 Post by Jeff » Mon Aug 29, 2016 11:48 pm


User avatar
Roger Ryan
Joined: Wed Apr 28, 2010 12:04 pm
Location: A Midland town spread and darkened into a city

Re: Television Commercials

#192 Post by Roger Ryan » Tue Aug 30, 2016 8:56 am

Very similar to the "Weapon of Choice" video Jonze directed for Fatboy Slim, although without the novelty of having Christopher Walken doing the crazy dancing. Still, great fun, especially for a perfume ad!

User avatar
PfR73
Joined: Sun Mar 27, 2005 6:07 pm

Re: Television Commercials

#193 Post by PfR73 » Tue Aug 30, 2016 2:15 pm

Roger Ryan wrote:
Very similar to the "Weapon of Choice" video Jonze directed for Fatboy Slim, although without the novelty of having Christopher Walken doing the crazy dancing. Still, great fun, especially for a perfume ad!
Extremely similar, but I didn't care for the more frenetic movement & more irritating music (done by Jonze's brother, apparently). Still, I liked when she shot lasers & when she flew through the eye. Of note, the star is Margaret Qualley from The Leftovers (and Andie McDowell's daughter).

User avatar
YnEoS
Joined: Fri Oct 08, 2010 10:30 am

Re: Television Commercials

#194 Post by YnEoS » Tue Aug 30, 2016 4:25 pm

That was great! I know nothing about dance but I thought that was really well done, adding Margaret Qualley to the ever lengthening list of reasons we need more Hollywood musicals being made. Come to think of it why doesn't Spike Jonze make a musical?

User avatar
jindianajonz
Jindiana Jonz Abrams
Joined: Wed Oct 12, 2011 8:11 pm

Re: Television Commercials

#195 Post by jindianajonz » Tue Aug 30, 2016 4:33 pm

Roger Ryan wrote:Very similar to the "Weapon of Choice" video Jonze directed for Fatboy Slim, although without the novelty of having Christopher Walken doing the crazy dancing. Still, great fun, especially for a perfume ad!
I saw somewhere (maybe the booklet that came with the Palm pictures DVD) that Jonze was having a tough time thinking of an idea for that video, until he finally called Fatboy Slim and said "I have a great idea! But we need to get Christopher Walken. Otherwise, I don't have any ideas."

User avatar
Jeff
Joined: Tue Nov 02, 2004 9:49 pm
Location: Denver, CO

Re: Television Commercials

#196 Post by Jeff » Tue Aug 30, 2016 8:05 pm

I'm assuming the only way to do this with all the mirrors as she goes up the stairs is to digitally erase the cameras and crew in post, right?

User avatar
Roger Ryan
Joined: Wed Apr 28, 2010 12:04 pm
Location: A Midland town spread and darkened into a city

Re: Television Commercials

#197 Post by Roger Ryan » Wed Aug 31, 2016 1:09 pm

Jeff wrote:I'm assuming the only way to do this with all the mirrors as she goes up the stairs is to digitally erase the cameras and crew in post, right?
Probably, although it's also possible that the space where the mirrors are was covered in green screen material and the "reflections" were composited in during post-production (not sure which approach would take less time).

Interestingly, there is only about a three-second difference in length between this new commercial and the "Weapon of Choice" video - Jonze replicates the pacing of the Fatboy Slim video almost precisely.

User avatar
The Narrator Returns
Joined: Tue Nov 15, 2011 6:35 pm

Re: Television Commercials

#198 Post by The Narrator Returns » Wed Aug 31, 2016 10:59 pm

I just found out that ad was shot by Hoyte van Hoytema! As much as I love Lance Acord's work with Jonze, I would not be the least bit disappointed if Hoytema becomes Jonze's new go-to DoP.

User avatar
BenoitRouilly
Joined: Fri Jul 13, 2018 5:49 pm

Re: Festival Circuit 2019

#199 Post by BenoitRouilly » Thu May 30, 2019 6:59 am

Omensetter wrote:
Sat May 25, 2019 1:20 pm
I suppose this Malick perfume commercial Canal+ just aired is the closest he's getting this year.
Sorry : off topic.
I was wondering if there was a comprehensive list of best TV commercials made by auteurs. Since there is no end credits on a commercial, there is no easy way to know who directed it, unless you search the internet and you're lucky it's easy to describe in the search query. Because often times I found myself unable to track down the credit roll of certain commercials. Anyone knows if there is a website doing this?
Conversely, would it be possible to organise a List Project on auteur's TV commercials?

User avatar
colinr0380
Joined: Mon Nov 08, 2004 4:30 pm
Location: Chapel-en-le-Frith, Derbyshire, UK

Re: Festival Circuit 2019

#200 Post by colinr0380 » Thu May 30, 2019 1:52 pm

That does sound like an interesting project. I'm mostly familiar with only the Polanski perfume advert (also with Natalie Portman looking glamorous!) and of course that notorious 1980s Lars von Trier commercial for a tabloid newspaper, The Sauna (very NSFW!).

Here's a half hour compilation of David Lynch commercials, including the Japanese Twin Peaks coffee commercials featuring almost all of the cast, including the Log Lady! (At least Agent Cooper saved someone from the Black Lodge!) I particularly love the New York Sanitation one in which in amongst all of the standard New Yorkers dropping litter everywhere for the rats, there also seem to be gangs of biker punks wielding flaming torches as a standard sight too! I also quite like Gérard Depardieu starring in a commercial for pasta! And the amazing Dior commercial Lady Blue Shanghai starring Marion Cotillard! And here's his advert for his own coffee!

Lots of Jonathan Glazer would feature too including his 2002 Levis advert, though his "Follow The Yellow Brick Road" Wranglers commerical is his best! I suppose his post-Under The Skin package of idents for Channel 4 television in the UK would count too?

Doing a quick search of the Lürzer's Archive site uncovers:

a 1996 Olympus advert by the Coen Brothers

Alejandro González Iñárritu's 2010 World Cup Nike commercial.

2011:
an advert for a smoothie drink by Ben Wheatley!
a Dior film starring Kate Moss directed by Jonas Åkerlund
a very amusing Canal + advert by Matthijs van Heijningen (the same year he made the 2011 remake of The Thing) Here's his take on how unicorns became extinct from 2017. And here's his take on Thai action which cannot compete with in car comforts in a 2018 commercial.

2013:
Gucci commercial directed by Frank Miller, starring Chris Evans

2014:
BMW electric car commercial by Gus Van Sant (I'm waiting for the car to run out of charge in the desert and the actress to have to do a Gerry!)
VW spot promoting safe driving technology by Paul W.S. Anderson.

2016:

Tony Kaye's advert for sausages (and before he made American History X and Lake of Fire, Kaye was probably best known for the early 90s Dunlop commercial)
The Spike Jonze directed 'commercial' (really another music video) The New Fragrance (I remember that I used to do the same thing all the time before CCTV made me feel self conscious)
Asif Kapadia's (brilliantly cheeky!) use of the conventions of the historical biopic trailer for a life of Thomas Burberry ad
The H&M advert by Wes Anderson (lots of other Wes Anderson commercials are out there too: the Jacques Tati one with Brad Pitt, the American Express one, the Prada one and the Stella Artois one)

2017:
New York Times commercial by Darren Aronofsky
Michel Gondry recreating album covers in his own inimitable fashion for music streaming service Pandora. Gondry also apparently directed the John Lewis Christmas advert for that year!

2018:

The amazing Welcome Home by Spike Jonze

2019:

The Bucket by Jia Zhang-ke for Chinese New Year.
The Seven Worlds by Ridley Scott

Would there have to be a distinction between adverts made before a director started making theatrical features? Ridley Scott's Hovis advert would feature then, along with the 1992 Levi's Jeans advert homage to The Swimmer directed by Tarsem Singh (later to helm The Cell, The Fall and Immortals)

And all of those increasingly weird classic Rutger Hauer Guinness adverts were made by Ridley Scott, Paul Welland, Hugh Hudson and so on.
Last edited by colinr0380 on Thu May 30, 2019 4:11 pm, edited 1 time in total.

Post Reply